Be Cancer Alert Campaign (BCAC)
What is the Be Cancer Alert Campaign (BCAC)?
In 2018, the BCAC was implemented with the aim to raise awareness about breast and colorectal cancer in Malaysia. Two five-week campaigns were designed, delivered and evaluated by researchers from the University of Malaya in collaboration with Queen’s University Belfast, Monash University Malaysia, the National Cancer Society Malaysia and the Ministry of Health Malaysia. Materials from both campaigns can be found on the becanceralert.com website.
This study was funded by UK Medical Research Council – Newton Ungku Omar Funding (MR/P013910/1).
BCAC Core Team Members
BCAC Publications
Schliemann, D., Donnelly, M., Dahlui, M., Loh, S.Y., Ibrahim Tamin, N.S.B., Somasundaram, S., Su, TT. ‘Be Cancer Alert Campaign’: Protocol to evaluate a mass media campaign to raise awareness about breast and colorectal cancer in Malaysia. BMC Cancer. 2018. Online: https://bmccancer.biomedcentral.com/articles/10.1186/s12885-018-4769-8
Schliemann, D., Htay, M.N.N., Somasundaram, S., Dahlui, M., Paramasivam, D., Ibrahim Tamin, N.S.B., Su, T.T., Donnelly, M. Impact of a mass media campaign on breast cancer symptoms awareness and screening uptake in Malaysia: findings from a quasi-experimental study. BMJ Open. 2020. Online: https://bmjopen.bmj.com/content/10/8/e036503
Schliemann, D., Paramasivam, D., Donnelly, M., Somasundaram, S., Dahlui, M., Ibrahim Tamin, N.S.B., Su, T.T. Change in public awareness of colorectal cancer symptoms following the Be Cancer Alert Campaign in the multi-ethnic population of Malaysia. BMC Cancer. 2020. Online: https://bmccancer.biomedcentral.com/articles/10.1186/s12885-020-06742-3
Schliemann, D., Su, T.T., Paramasivam, D., Treanor, C., Dahlui, M., Loh, S.Y., Donnelly, M. Effectiveness of small and mass media campaigns to improve cancer awareness and screening rates in Asia: A systematic review. JCO Global Oncology. 2019. Online:https://ascopubs.org/doi/full/10.1200/JGO.19.00011
Htay, M.N.N, Donnelly, M., Schliemann, D., Loh, S.Y., Dahlui, M., Ibrahim Tamin, N.S.B., Saunthari, S., Su, T.T. Translation and Validation of the Breast Cancer Awareness Measurement tool in Malaysia (B-CAM-M). Asian Pacific Journal of Cancer Prevention. 2020. Online: http://journal.waocp.org/article_88891.html
Schliemann, D., Paramasivam, D., Somasundaram S., Ibrahim Tamin, N.S.B., Dahlui, M., Loh, S.Y., Su, T.T., Donnelly, M. The systematic cultural adaptation of a UK public health cancer awareness raising programme for Malaysia: The Be Cancer Alert Campaign. Translational Behavioral Medicine. 2019. Online: https://academic.oup.com/tbm/article/9/6/1087/5580783
Htay, M.N.N, Donnelly, M., Schliemann, D., Loh, S.Y., Dahlui, M., Saunthari, S., Ibrahim Tamin, N.S.B, Su, T.T. Breast Cancer Screening in Malaysia: A Policy Review. Asian Pacific Journal of Cancer Prevention. 2021. Online: http://journal.waocp.org/article_89631.html
Htay, M.N.N, Schliemann, D., Dahlui, M., Cardwell, C.R., Loh SY, Ibrahim Tamin, N.S.B, Saunthari, S., Champion, V., Donnelly, M., Su, T.T. Validation of the Champion Health Belief Model Scale for an Investigation of Breast Cancer Screening Behaviour in Malaysia. International Journal of Environmental Research and Public Health. 2021. Online: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8431600/
Htay, M.N.N., Dahlui, M., Schliemann, D., Loh, S.Y., Ibrahim Tamin, N.S.B., Somasundaram, S., Donnelly, M. and Su, T.T. (2022). Women’s health beliefs and uptake of breast cancer screening in Malaysia. European Journal of Cancer Care, 31(5), e13675. doi: 10.1111/ecc.13675
Htay, M.N.N.; Dahlui, M.; Schliemann, D.; Cardwell, C.R.; Loh, S.Y.; Ibrahim Tamin, N.S.B.; Somasundaram, S.; Donnelly, M. and Su, T.T. (2022). Changing health beliefs about breast cancer screening among women in multi-ethnic Malaysia. International Journal of Environmental Research and Public Health, 19, 1618. doi:10.3390/ijerph19031618
BCAC Questionnaires
The validated Champion Health Belief Model Scale for an investigation of predictors of BC screening in Malaysia (CHBMS-BC-M)
